Mario Vasconcelos

Ambassador @ Sui Foundation

The Sui Foundation is dedicated to the advancement and adoption of Sui Network blockchain by supporting its builder and creator community.

• Designed and executed a regional ecosystem growth system for Portugal, combining community, content, events, and partnerships into a repeatable expansion playbook.
• Managed multi-channel social presence (X, Instagram, Telegram) using structured content planning and performance feedback loops to drive consistent engagement.
• Orchestrated developer workshops, talks, and networking events (1,000+ attendees in 2025), creating a scalable local acquisition and activation engine.
• Built partnerships with universities, tech hubs, and ecosystem organizations to systematically increase developer adoption and deal flow.
• Acted as a high-signal feedback bridge between developers, founders, and core teams, ensuring local insights informed global strategy and product priorities.

Marketing Manager @ Interest Labs

Interest Labs is a software development company specialised in fintech.

• Led end-to-end marketing systems for a technical product, scaling communities to 100K+ members across Discord, X, and Telegram while maintaining positive sentiment.
• Designed community infrastructure including onboarding flows, engagement loops, incentive systems, and moderation processes, reducing manual overhead.
• Owned go-to-market execution for product launches, features, and partnerships, replacing one-off campaigns with repeatable launch frameworks.
• Managed annual marketing budgets across paid media, content, influencers, and events, continuously reallocating spend based on performance signals and ROI.
• Translated complex technical updates into clear, structured messaging, documentation, and educational assets for developers and end users.
• Worked cross-functionally with product and engineering to stress-test applications, surface user insights, and inform UX and performance improvements.
• Led business development and ecosystem partnerships, positioning the product as a credible, trusted platform within its market.
• Planned and executed IRL events and workshops as high-leverage acquisition and retention channels.
• Operated in high-ownership environments, driving initiatives from 0→1 and early traction to scale.

Community Lead @ DeepSquare

DeepSquare is a sustainable, high-performance computing (HPC) ecosystem.

• Built and scaled a technical community around a decentralized cloud computing platform using content systems, incentives, and feedback loops.
• Created and managed a structured content engine (tutorials, AMAs, blogs, social campaigns) to educate and activate developers.
• Designed reward and incentive programs to sustain long-term engagement without constant manual intervention.
• Led crisis communications during market volatility through transparent, proactive messaging systems.
• Supported community-driven growth that contributed to a $2.5M fundraising round.

Winner — Lugano Plan ₿ Bitcoin Challenge (City of Lugano & Tether)

Me & my winning team with Paolo Ardoino, CEO of Tether

Marketing Executive @ Tourvest Group

Sense of Africa, Wild Africa Travel, African Eagle — Namibia. Tourvest is Southern Africa's leading integrated tourism group, operating under some 60 sector-leading brands with 8,000+ employees.

• Executed integrated marketing systems across three international travel brands.
• Led digital transformation initiatives including website redesigns, SEO systems, and social content strategies.
• Built segmented email marketing workflows delivering strong engagement across customer cohorts.
• Managed brand identity projects, marketing collateral, and merchandise.
• Coordinated experiential marketing activations, trade shows, and client presentations as pipeline-supporting growth channels.

Master in Digital Marketing & E-Commerce

OBS Business School & University of Barcelona

GPA 8.2 — Acknowledgement Letter & Transcript of Marks (May 2021)

Black Belt in Karate

2nd place in World Championships — Japan, November 2025